FREEMAN Digital Product Marketing Manager - Dallas, TX in Dallas, Texas

We’re a global company of thinkers, designers, and doers. Freeman partners with our clients to build a connection with their customers by creating brand experiences that are seamless, innovative, and immersive. From strategy, creative, and digital to logistics and event technology, our teams place the client at the center, helping them connect to people in meaningful and personal ways. What makes us unique is our collaborative culture, intuitive knowledge, global perspective, and personalized approach developed from our 90-year legacy as an industry leader. Freeman connects people to a universe of opportunities that create a spark, build understanding, and inspire action.

SUMMARY

Come join the fastest growing division of Freeman and make a successful impact on our digital department. We know our future lies in Digital, and we are investing in launching innovative Digital Agency Products. We are looking for someone to be an integral member of this team that has a “start-up” feel inside of Freeman.

Freeman is seeking a Digital Product Marketing Manager to act as a key role in the Digital Product Marketing Management group by supporting strategy execution for the development and delivery of key product initiatives within Freeman focused on Freeman’s experiential product suite. This position works closely with the Digital Product Management Team, other stakeholders and external partners to set go-to-market strategy, develop messaging, content, and creative direction to ensure success in the promotion of our digital products and services. The Sr. Digital Product Marketing Manager interfaces directly with clients to further, clarify and enhance our digital product offerings, as well as assess guidelines for pricing and profitability. This position establishes campaign key performance indicators to measure our Go-to-Market and communications effectiveness. Experience in experiential technologies, digital marketing, data analytics and event management are preferred. Additional duties include:

  • Interfaces with clients on proposals and understanding their needs in order to create digital solutions that meet market demands

  • Performs research and assessments on digital solutions, especially in creative technologies such as AR/VR, in order to set guidelines on pricing, costs and profitability

  • Leads the definition and development of key strategic initiatives to drive education, adoption and utilization of our digital experiential products and services.

  • Works with business development and account teams to introduce new experiential digital products and services.

  • Works with key stakeholders to establish, measure and provide insight on relevant KPIs that drive informed business decisions for their areas.

  • Establishes a center of excellence for the go-to-market discipline, developing initiatives, programs and best practices to incrementally improve the communication and promotion of our digital products and services.

  • Perfects the art of storytelling, whether visually or orally to drive education, adoption and utilization of our digital products and services.

  • Manages multiple product work streams simultaneously and provides senior management with relevant, concise and timely updates on projects.

  • Leads cross-functional collaboration with stakeholders, customers and team members to define and deliver results.

  • Maintains an understanding of our overall strategy to ensure alignment of resources and effort.

  • Manages relationships with the multiple lines of business and users to maximize opportunities and drive growth.

  • Perform other duties as assigned.

REQUIREMENTS

  • In-depth familiarity with Freeman and customers.

  • Minimum 3 + years of experience in product marketing, product management, channel development or marketing communications role for which you can demonstrate familiarity with best in class practices for Go-to-Market and digital product marketing.

  • Experience working with digital agencies preferred

  • Creative thinking and the ability to bring creativity out of others.

  • Ability to collaborate with others.

  • Ability to develop a vision and execute against it.

  • Ability to analyze results and make adjustments for incremental and continuous improvement.

  • Proven interpersonal and communication skills.

  • Ability to manage multiple projects across diverse cross-functional teams.

  • Demonstrated leadership skills and strategic minded with the ability to flourish in a matrix organization.

  • Highly detail oriented and organized.

  • Self-starter, have the ability to articulate a vision across a diverse stakeholder audience and work in a flexible, fast-paced work environment in a very collaborative manner.

  • Be an ambassador/evangelist for your practice(s), your team and for Freeman both internally and externally.

  • Ability to project manage and having the ability to create a structure and process in which an individual and others can work.

  • Ability to influence and have the capacity or power of persons or things to be a compelling force on or produce effects on the actions, behavior, opinions, etc., of others.

  • Understands the event marketing & experiential marketing digital sector and craft messages and marketing strategies that successfully drive growth.

EDUCATION

  • Bachelor's Degree

Preferred

  • Master's Degree

Freeman is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, veteran status or any other protected status. Freeman will consider, for employment, qualified applicants with arrest and conviction records.

Equal Employment Opportunity Poster (English) * (Español) * Employee Polygraph Protection Act

The Uniformed Services Employment and Reemployment Rights Act * Pay Transparency Policy

In compliance with the Americans with Disabilities Act Amendment Act, if you have a disability and would like to request an accommodation in order to apply for a position with Freeman, please e-mail Careers@freemanco.com .